Further suggestions from the flip side of the "Trusted Advisor" summary card, subtitled "Creating Trust Conversations":

• Engage to have a point of view on an issue of interest.
• Listen to what is important and real to the other.
• Frame the true, root issue in terms acceptable to both.
• Envision jointly an alternate reality.
• Commit jointly to constructive action.

And an additional "Four Trust Principles":

• Start from the customer's perspective
• Focus on the medium-to-long term
• Client collaboration, not competition
• Be transparent

... all fine thoughts (though sadly clunky and insufficiently parallel in their expression) — and yet another reminder of how wise Dale Carnegie's book How to Win Friends and Influence People was in 1936.

(cf. Trusted Advisor (2012-12-23), Action to Raise Trust (2015-09-05), ...) - ^z - 2015-09-23